This verse sounds harsh, even contradictory. How can Jesus ask us to 'hate' our family and ourselves?
Jesus uses hyperbole here – a common teaching tool – to make a radical point. The word 'hate' isn't about despising your loved ones or your own life in an absolute sense. Instead, it means to love Christ so much more that, in comparison, your love for everyone and everything else appears like hate.
Think of it this way: if you had to choose between a fleeting earthly treasure and an eternal, priceless jewel, your choice for the jewel would make the earthly treasure seem insignificant, almost despised in comparison. That's the kind of radical, absolute prioritization Jesus is calling for.
Your deepest affections and loyalties must be reserved for Christ. When family, possessions, or even life itself pull you away from following Him, you must be willing to turn from them with the same vehemence you would feel towards something you truly hate.